Man has known brass very closely over the ages, and his imagination and creativity has found enchanting expressions in this luminous metal. However, during the present times of technical innovations and modern day expertise, traditional means and methods have by far been put on the backburner. Similarly, in gifting and more so in corporate gifting, innovative products have been the order of the day. The ever growing demands for technically superior products have led to man almost forgetting all the traditional means of gifting. However, one can unquestionably say that brassware is still very much on the top of the minds of the corporates when it comes to gifting on occasions such as Diwali, New Year or during any employee appraisals.Brassy ideas
You can present your employee a brassware product that will add to the charm of his home. A wonderful candle stand made up of brass can light up the furnishings of his house. Or for that matter brass ashtrays and flower vases are also wonderful alternatives for corporate gifting. A brass flower vase with intricate craftsmanship on it can add to the glamour of any home and hence it is also a great gifting idea at any time. You will definitely have a problem of plenty when it comes to choices in brassware decorative gift items, as there no dearth of innovative products available in the market.
As the demand for Indian brass items increases in all parts of the world, brassware items are widely used as handicraft gifts in all types of occasions such as birthdays, anniversaries etc,. And more recently, brassware products have also become very popular in the corporate gifting sector. Idols of Hindu religion made of brass can be an ideal gift for your associates or clients. You will get to avail brassware idols of Durga, Ganesha, and Shiva that makes perfect gift items apart from being décor for home. Decorative brass items such as dancing girl, lamp shades, brass fruit bowl and brass enameled stool presented as gifts can help you stand out tall among others.
Moulded creativity, the demand for brassware makes handicrafts industry gain eminence around the globe. The skills of artisans are displayed on the brassware like vases, bowls, pots, jars, plates, jewel case and decorative articles. The delicate designs with finesse and intricate art make the brassware look exclusive. Art lovers desire to own brass artifacts since they exhibit a regal look. The hand-crafted brass antique look watch/clock cum paperweight is also a prized possession. Such brass watches on offer is not just a piece of art but can well be used with its replaceable batteries and high quality movements. Brassware plate and antique brass lamp and hookahs are also used as a decorative piece to give a royal touch to the interiors. Thus, brassware is definitely the best options for gifting presents, especially to aesthetic individuals on weddings and anniversaries. Brassware can be engraved with a corporate name or logo and can effectively be used for corporate promotions. Brass items are a fabulous choice for gifting on any occasion.
Brass gives a beautiful gold-like appearance to various products. The amount of zinc varies from 5 to 45 % that gives varied properties too. The surface does develop a grayish film, but is resistant to tarnishing. Brass articles are widely used for decoration. The handicrafts industry largely talks about brass decorative items, bowls, dishes and platters, flower vases, pooja items, candle sconces, hookahs and other utility items. Brass articles definitely make for stylish and elegant endowments.
Industry overview
The Indian brassware industry originates from the Moradabad city of Uttar Pradesh state. The industry is hence dependent on the North Indian city for its success. Also, the industry is highly recognised all over the world and this was possible only due to the hard work put in by artisans and craftsmen who are majorly responsible for showcasing some of the most exquisite pieces of handicrafts, especially brassware in vast array of Indian styles. There is hence not even an iota of doubt about the fact that India offers some of the most skillfully created, artistically designed and aesthetically appealing brassware. Some manufacturers are also coming out with exclusive wooden brassware products to cater to the corporates so that the cost required for brass is reduced. The wood-brass combination also ensures simplicity as well as style.
One of the major factors troubling the brassware industry is the price factor. The price range of brassware has increased a great deal in the past year or so. This has created doubts in the minds of manufacturers pertaining to the demand of brassware products in the industry. In fact, some manufacturers are also toying with the idea of using other items like glass, aluminium and iron to manufacture handicrafts. Also, this has resulted in brass products increasingly disappearing from the corporate gifting sector. Moreover, brassware has faced stiff competition from other products such as leather and electronic goods in the last 2 years in the gifting sector. However, this very fact can also work to the advantage of the gift presenter as the humongous price tag has meant that brassware is a very exclusive gift. Moradabad, famous all around the world for its brassware is also facing the heat of price hike. The city witnessed exports of brass products in the volume of Rs. 3,000 crores in 2006. Today, the situation is exactly opposite. Sources believe the major reason for the hike in price of brass & brass products is due to the fact that brass has been increasingly used in many non-conventional items. If the same continues, the industry will soon be on tenterhooks. Having said that, brass will still be a cherished product by one and all in the corporate sector, this Diwali as the exclusivity and the grace that it brings along with it is probably irreplaceable.
