The key factor

Companies now have become product conscious when it comes to corporate gifting. They are looking out for innovative products and prefer them over the simpler ones. Organisations seldom afford to disappoint their associates, clients or employees and the best way to keep all of them happy is by gifting them innovative products, which are very rare and hence all major companies are on the look out for such products for corporate gifting. These days, the corporate sector is trying to break free from the stereo type and is looking to venture into unknown territory and be more innovative in their gifting methods. Hence, they are constantly in search of products, which will thrill their clients, employees and associates.

Gifting sweets & dry fruits is always considered auspicious in our society and most of the organisations used to prefer them for corporate gifting as well. Also, it is a custom to gift sweets and dry fruits in Diwali. However, for a majority of companies that is almost a thing of the past now as they have started considering gifting chocolates to their clients, employees and associates and many of them in fact have even started off distributing chocolates as corporate gifts more so on the eve of festivals. The new, trendy chocolates are gift wrapped in a fashion, which is bound to entice buyers. They are also produced in different shapes, sizes, colours and this range of variety attracts companies. The western countries have also had a massive role to play and that explains the transformation in product preferences from sweets to chocolates.

Crystal products like trophies, bowls and figurines are highly preferred by several companies these days. The use of laser engraving on such products has meant that companies are now more attracted towards crystal products than others. Moreover crystal products are naturally very beautiful and with the quality of crystal available in the industry, companies cannot ask for anything more. Also, the demand for jewellery is on the rise almost throughout the year, but then what is so new about jewellery now? The latest in jewellery is the daily wear category. Pendants of all types and earrings are now in huge demand for daily wear. Moreover, even diamonds are in huge demand these days. Diamonds are the most prized of all gemstones and as we all know, women are more often than not, in awe of diamonds. Therefore, small diamonds are also preferred for corporate gifting.

Perfumed wax candles can be used as home decorative as well as for aromatherapy. Countries like United States and some European Countries are sourcing these candles from India. Therefore, these aromatic candles are now preferred over normal candles as companies keep zooming in on multipurpose products which can solve more than one purpose of their employees, associates or clients. Aromatic Incense sticks too have found preference for corporate gifting. Incense sticks are very effective as they disseminate aroma wherever they are lighted. These sticks are available in different sizes and fragrances like chandan, sandalwood and rose and are probably one of the simplest but one of the most elegant gifts to present to your employee, client or associate.

The use of the new veneer material is on the rise and many decorative products such as photo frames and wall clocks manufactured by the use of veneer have found preference in the corporate gifting industry. Also, the importance of gold plated timepieces can never be under-estimated. These timepieces are significant as they bring with them an aura of professionalism to your working desk. The innovation in such timepieces is in the way that they are manufactured in different types & shapes, thus making them a huge favourite for corporate gifting.

Electronic upsurge

Neighbouring Asian Countries like China and Hong Kong have launched innovative electronic products, many of which are simply breathtaking. The influx of these products has resulted in the electronic upsurge in the corporate gifting industry in our country. Companies are now looking for novelty products like USB torch, which enables users to view the keys on a computer keyboard even in complete darkness. Than there are LED products like caps, toys and even writing instruments, which have been introduced in India by a few south-east Asian countries. These products are in huge demand in the corporate sector today. In addition, wireless computer supplies such as mouse and keyboards have also caught the fancy of companies. These products are not only trendy but also are extremely useful for computer users. These are some of the very innovative electronic products available in the corporate gifting industry at the moment. Apart from that, gaming consoles like 'Playstation', 'Nintendo' and 'XBOX' have been in great demand as well because of their popularity with the youth. Hence, we do see companies gifting these gaming consoles to a few of their premium clients. Then there are various unique mouse pads, pen drives and CD cases available, which are useful as well as elegant. Therefore, companies prefer such products for corporate gifting.

Industry wise preferences

Pharmaceutical companies prefer gifting customized writing instruments, notepads and even aprons to doctors & hospitals. Companies belonging to the I.T sector are popularly known to gift mouse pads, pen drives and CD cases to their clients and employees. As far as banks are concerned, they are more into gifting distinctive key chains, writing instruments and paperweights to their employees and clients. Some banks also present small gold pendants to their premium clients. The Multinational Corporations are inclined towards presenting expensive gifts like I-pods and other electronic products, tickets for foreign trips and crystal products to their premium clients. In the hospitality industry, hampers with chocolates and wine or a special set of glass are the most preferred types of gifts.

The overall scenario in the corporate gifting industry is changing since the past few years. In the past, gifting in the corporate sector was seen with a negative undertone. Some took it as a form of bribe but with the changing times the sensibilities are changing as well. The current scenario is that the industry is on the incline and that has given rise to innovative products almost every other day. The future holds a million pleasant surprises for the corporate world.