Ultra Merchandising & Retails Ltd., a part of Ultra Group - India's leading family entertainment major, has acquired license and merchandising rights for the famous toon character and Kid's heartthrob, Richie Rich by Harvey Entertainment. The merchandise products of Richie Rich such as comic books, apparel, shoes, bags, umbrella and linen will soon be available in India, directly and through sub-licensing arrangement. Ultra has been in the forefront in merchandise and soft toys in the country for many years having marketed merchandise and soft toys based on characters such as 'JADOO' of Koi Mil Gaya, Benjamin - the elephant, Casper, Hot stuff to name a few.

For further details contact :
Ultra Merchandising & Retails Ltd.
2-C, Thakar Indl. Estate, N. M. Joshi Marg, Lower Parel (E), Mumbai-400011, India.
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Tel : 022-23061554
Fax : 022-23061557
E-mail : ultra@vsnl.com, shop@ultraindia.com