Back to School with Style Accessories

The Indian Industries for School accessories like water bottles, lunch box, bags, umbrellas, raincoats are very old and is present from many years in the market but these industries require being constantly on their toes to produce new and innovative products to survive in the market.

When a child is off to school along with it's books and stationery it requires something more, this something more is briefly categorized as children accessories to school which includes a variety of products like colorful umbrellas, lunch boxes, rainwear, fancy school bags, water bottles etc. The industries for these type of products are very old and are there from many years in the market but these industries require to be constantly on their toes to produce new and innovative products which would attract children as well as parent's taste as ultimately they are their end targeted audience. Over a period these industries has seen many new and different developments taking place and have molded themselves as per it's norms to survive in the ever changing competitive market.

School Bags

Backpacks have been a part of a children accessory since schools were started and today it has traveled a journey from cloth to canvas to leather. School children require bags to keep their books, stationery, writing boards etc in them. In addition, when students go out for camping they require bags to keep their daily necessity products and other camp requirements. Special camp bags for school children have also been developed to suit their requirement. Though canvas bags are ideal for children for daily school going, with the advent of Eco-friendly trends going around in the market one today also sees a variety of jute bags, cotton school bags, and silk bags made for school children. Shoulder bags have been the ideal school bags for years and today they rule the market. These are available in variety of colors, shapes, and designs suiting every age group. These come in horizontal as well as in vertical shape. Majority of the students prefers these bags for school. Then there are kiddy bags for very small kids in nursery and junior KG. Special care is taken to see that lightweight bags are manufactured, which makes it easy for small kids to carry them. These are available in bright colors with cartoon characters on them. Then there are haversack bags, sling bags for bigger children in whom you can easily fit into all your school requirements. Some of these come with extra space or pocket to keep in your pencil boxes or lunch boxes or water bottles. The market is full of surprises these days and every time you turn your back a new product is manufactured, the varieties are many and with the advent of Chinese goods in the market the market is saturated with new entries everyday and so the Indian manufacturers and suppliers really have to keep stringent quality control on all their products at very reasonable price to survive in the market. In addition, incentives or freebies given during selling products act as advantage to the sales chart. Many suppliers offer gifts along with the purchase of bags like with every bag you get a school kit free or a lucky draw coupon on purchase of every bag and the winner gets the free scholarship worth RS. 50,000-1,00,000. Discounts on huge purchase to the dealers or after sales services like free delivery to the wholesaler etc also help better sales for the manufacturers. D.M.Pakitwala, Harrison Worldwide, along with other national and international players rule the Indian market in school bags.

Colorful Umbrellas & Rainwear

Umbrellas are necessary during the rainy season to protect us from the clutches of showers or for protection against the harmful sunrays in summer. Especially a child needs more protection from the former and so umbrellas are part of the accessory for a school going child. There are varieties of umbrellas available in the market today in different types, bright colors, and shapes for school children. First, there are small umbrellas that easily fit into your school bags and so the child does not have to carry in his hands. This reduces the chance of losing your umbrella when it's not raining, other being new fashionable big umbrellas which are so big that not only you but also your whole bag is covered by the umbrella. There are umbrellas with small handle and umbrellas with big handle. There are umbrellas that need no hand to carry they could be fixed on your head and the person can freely walk or use his hands for other useful purposes. Umbrellas come in various designs too. Most popular among children are the cartoon characters on umbrellas. Children even prefer to buy umbrellas with animal and wildlife pictures imprinted on it. The manufacturers, dealers and retailers have to constantly be alert about the current things happening in the kid world if they want to capture the school crowd as ultimately they are going to be your end consumer. Though umbrellas rule the monsoons there are other rainwear items too which are popularly used by children like raincoats, gum boots etc which are available in different size suiting everyone's requirement. Upto date market information helps a lot in increasing the sales in this field.

Tiffin Boxes and Water Bottles

Recess is the best part for a child when he is in school and lets make it special with wide new collection of water bottles and Tiffin boxes available in the market. There are plenty of different types of bottles available in the market say from normal plastic bottles to squeezes to other trendy ones. Children mostly use Tiffin boxes for light snacks during schools or for lunch, which are rigid containers, for carrying food or snacks. The most common modern form is a small case with a clasp and handle, often printed with a colorful image that can either be generic or based on children's television shows or films. Like recently there was a new craze for KRISH Tiffin boxes and water bottles with the advent of new movie KRISH, which was a big, hit with children. In addition, the products with the new Pokemon cartoon character embossed or stuck to it were popular saleable items. The manufacturers have to constantly keep themselves updated with the new kid's idols as products based with that theme are proven to be a big hit. Then there is two in one water bottle cum lunch box, which is also used by many. It has a lunch box attached to the water bottles, which act as the lid to close the water bottles. With this, the burden of carrying two items is reduced. Apart from these varieties are endless and choices depend upon the users. Though these are very safe products to use, in 2005 the health concerns discovered that many popular vinyl lunch boxes contained dangerously high levels of lead and many such products were pulled away from the shelves. But by this year i.e. 2006 most major manufacturers began testing their lunch boxes for lead levels, remedied the issue, and labeled their boxes as lead free which were perfectly safe for the children and adults. Dealers and Retailers should go for such products.

Future looks bright

To conclude one can say that in this vast market full of school accessories the Indian manufacturers have to work very hard to constantly work on strict quality and modern policies which helps it to survive competition not only from the local market but also from the Chinese market which are comparatively trendier with new innovative ideas but are made of very low quality having no durability. However, with the correct strategy, help from government and right research and development it is not far that the Indian market will be able to immerge as the leader in these products thus ending the Chinese dominance.