
Stationery Industry is a heterogeneous group associated with Schools, Collages and thus works for the organization across the globe. It includes Paper stationery, School stationery and office stationery which comprises vast collection of notebooks, pen, pencils, drawing books, memo pads, exercise books etc. The technology is booming up these days so to cope up with this modernized world, the prices of computers and printers are reduced due to which the cost of business mail communication is also getting affected. The focus has now shifted to education by governments of developing countries so as the demand for stationery and paper products substantially. Paper stationery mainly covers schools and offices as it has immense value in exports and imports. The paper and paper products are pillars for schools and colleges as the entire organization runs on this equipment. Stationery printing is one of those creative pursuits, which are recommended to be done at home. It includes material like Letterheads, mailing Envelopes and Visiting Cards, which are useful to send message across either to friends or to colleagues. Incorporating the following aspect, this will raise a major leap towards ascertaining and underpinning the image of your business.
Indian Paper Stationery industry has a huge piece of share in the Scattered Indian Stationery Industry and is also going through a tremendous alteration in these years. Despite of having fierce competition from neighboring countries the Paper Stationery industry has been making enormous efforts which thus gains them fruitful results slowly and steadily.Howecer India is facing a sturdy competiton from China as because it has an advantage of mass production capacity,aggressive favorable government export policy, simplified low taxation and welldeveloped infrastructure. The other aspect about Stationery industry is that it also deals with Computer Stationery Industry. Computer Stationery Industry was established as Limited Liability Company in 1985 with just two machines and eight employees. Computer stationery is used for printing accounting ledger and generate small forms, invoices, challans and other documents.Stationery are made using best quality raw products and continuous Computer stationery have smooth surface. Stationery can be made as give-aways during informal parties and small events. It can be used for writing notes in office as well as in home and later can be used by colleagues or employees.
An educated man's productive tool is 'Pen' which indeed helps him to jot down his ideas, imagination etc. The writing art speaks about person's nature and his personality. Pen helps in stimulating the thinking process and generation of ideas. This simple but wonderful nvention of 'Pen' has transformed civilizations for centuries.
Business stationery gives a dynamic direction to any business. The importance of business and corporate image are directly related to Business stationery. Business stationery products include corporate brochures, official letterheads, products catalogues, leaflets and banners creates impression about the organization in the customers mind. The logo represents the name or the business. To build an emphatic brand image entrepreneurs focus more on style and creation of business stationery products. The presence of online business cards printing service made easier for business owners. The different of all is Wedding stationery, which has personalized letterhead with wedding theme design. It has an informal approach for printing of wedding parties. Stationery and office supplies play a very crucial role in enhancing the corporate image. Office supplies include paper clips, fax machines, Xerox machines, printers etc., which are not only beneficial to office but is a necessity for business world. The practice of using paper & pens has been followed since a long time and will continue to prevail in the times ahead too.
Corporate stationery is very much an effective tool that defines and unifies a company as these are used to communicate externally and internally. The first impression should always leave an impact so that later on it should be well remembered. The same theory applies for corporate stationery as the logo, seal suggest the name and the brand of the company, it should be designed in such a way that it should have potential effects on the context of future business relations and transactions. The fact can be explains by giving two appropriate example of Letter head and Notebook which are now a days widely used in both stationeries- Corporate as well as School.
The prominence of the word Stationery thus talks about the existing Writing and Printing tools available today. “Pen” commonly known as a communicating tool to put forth our ideas and imaginations on a paper thus derived from a term called as “Print”. Today mode of communication has become important, as these tools are available, since this is modernized world almost half of the work is done using technology but still pen and paper today mark their requirement whenever people need it.