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glassware3.jpg The Fragile Beauties

Tableware master pieces for corporate usage

The Art of Eating

Crockery that adds elegance to your dining table is a pleasant accompaniment to a spread of good food. The crockery requirements of different cultures are as varied as their food culture and so the kind of crockery used by different people is different be it in a particular country itself or of two different nations. In addition the class or status of the people play a great role in choice of buying crockery like a middle class family, will prefer decent but less expensive crockery that is durable, whereas the rich class will go for niche designs and top quality material as their purchasing power is much more than the middle class. Then again the office class who run canteens for their employees will require different kind of crockery. The people who are in hotel and restaurants business and hospitality sector in India have all together a different demand. Also they would sometimes like their crockery customized for them. It's a very fragmented market and each demands its own configuration in terms of number of pieces, design, size and shape. The critical success factor in this industry is innovation. It's also a business where new ideas are vital, where tastes change rapidly, and where quality underlines every move.

Mostly in India bone china crockery is made and used by all, but you will not be able to know the quality used. The local available quality is far different than the branded ones. One needs to understand the material. Another material gaining popularity is the fine china, which is about 40 percent lower in cost than fine bone china, which is renowned worldwide for its elegant body, inherent strength, durability and translucence. Fine bone china is breakable, so care must be taken while using or cleaning it. Another material is the superfine china that has a superior resistance to chipping and is targeted at the hotel industry. Crockery in the hotel trade has to be robust, a trait that is absent in fragile bone china, superfine china has the potential to be a sturdy alternate to bone china for the hospitality industry across the world.

Quality Plays A Great Role

The Indian consumer needs to be educated about the technicalities and materials that go into the making of good crockery, but it seems that, will still take sometime as while choosing the crockery the Indian consumer is more conscience about the design, fashion and price rather than the ill effects of the chemicals which is being put into the material. Indians also have a lot to learn about crockery that can kill. A lot of cadmium, a toxic element, is present in some crockeries, the more cadmium you use, the greater the luster of the crockery. Consumers run the risk of contracting cancer through extended use of cadmium treated tableware. In some crockery a lot of lead is used on the surface of it, which comes on account of the micro-fine glass that is sprayed on crockery to give it that glaze, this poses a threat to health. Unlike Indian market the international market has stringent requirements on heavy-metal release in crockery, there the manufacturers have to conform to international norms on lead and cadmium release. Some manufacturers have recently switched to lead-free glazing. But these safe or hazardous free crockery materials are very costly and so are not very popularly sold in India. But with right kind of education given to the masses these goods are sure to get a good hold of market in India as today many people over here are drawing their preference to safe and good quality products rather than considering price as their prime concern.

Fine Crockery Sure To Win The Hearts Of Many

Finest set of crockery item would help you to entertain the guests in a pleasing manner. Many recognized suppliers provide fine dinnerware sets with consumer satisfactions, which have strength, durability and attractiveness in the sets. East Coast Global Pvt. Ltd. is one such company who are one of the biggest Importers & Distributors of various branded Glassware, Lead-free Crystal ware, Tableware, Household products from various regions of world. The company, founded in 2000 by Mr. Sanjay Agarwal experienced in glass products for more than 20 years is proud of its achievement and growth over the years. They are known to satisfy the demands of large number of corporate sectors in India.

Fine crockery sets have gained importance in the gift world too. The crockery sets like ice-cream bowl, glass set, juice set etc are so light-weighted that they can be easily handled and shifted from one place to another. More crockery gifts sets include rice-cooker, desert sets, tea & coffee set that can fill space of kitchen too. The ceramic crockery and porcelain crockery sets like correlate plates and bowls are economical and cheaper for conserving the valuable dinner table of hotels. Ceramic Industry in India is about hundred years old. It comprises ceramic tiles, sanitaryware and crockery items. Ceramic products are manufactured both in the large and small-scale sector with wide variation in type, size, quality and standard. Potteryware signifying crockery and tableware are produced both in the large scale and small scale sector. Majority of the production of ceramics tableware is of bone china and stoneware.

Industry Overview

The crockery industry in India is highly labour intensive while in USA, UK, Japan and other countries there is full automation. Quality of finished products, design and shapes in India are still below international standards. The equipment's are old and need to be updated to meet international standard. But the upsurge in the demand for lifestyle products and accessories has elevated Indians to international prominence. The demand for new exclusive crockery is increasing day by day and with the concept of food courts in malls and hotel business rising, the future for crockery industry seems to be bright.

This was the domestic overview of the Indian crockery industry but globally the Indian market for crockery has to notch up excellent quality-price ratios to compete successfully on the global stage. Besides China and Thailand, the competition includes South Korea, Indonesia, Sri Lanka and Bangladesh. Also research and development is a significant endeavor. The mission of the manufacturers should be to deliver highest value to all its customers, partners and suppliers in terms of profitability, commitment, product quality and service thus ensuring long term relationships.

Be it from a health perspective or the aesthetics of elegant eating, fine crockery deserves a place at the head of dining tables across the world. Also in corporate gifting, product such as crockery gifts sets which include rice-cooker, desert sets, tea & coffee sets are given away to the employees, clients or business associates during festivals and company events.

The Enchanting Craftware

After the magnetized crockery one moves forward to another beauty which draws our attention that is the Indian Glassware. Like most of the craft traditions, glass making in India is very old. The art of glassware got greatmpetus during the medieval period. Mughal rulers provided patronage to the craft of glass making. The credit of introducing the art of glass engraving in India goes to the Mughals. The Mughal craftsmen excelled in making delicate foliated designs on glass objects. Glass is most Eco-friendly. From the breakfast table to a full on dinner, glassware plays an important part in our everyday life. Throughout its long history, glassware has evolved into specific shapes according to the type of liquid it holds, whether it is water or a hot beverage. Round shape is the regular shape. Square shape is also usual but apart from the round shape glass made in any other shapes is comparatively expensive than the round ones. Tulip shaped glasses is the most unusual and attractive shape given for beverage glasses. Glassware includes Drink ware and Beverage ware. Water glasses are very common and are used daily. Then there are juice glasses, which are usually smaller than water glasses, and come in a variety of attractive shapes and colours. The present day glass making industry in India apart from the above glass items also revolves around making items like flower vases, glass containers, art glass, bowls, and art marbles, all in exclusive designs, colors and varieties.

There are some families having centuries old tradition of glassware manufacturing in India. There is a great rage for fancy glass products and engraved crockery, particularly among the urban elites. Glass painting and stained glasswork is hugely popular these days and is gaining the status of a unique urban craft. The glass and glassware industry in India is concentrated in Ferozabad. The glass factories of Ferozabad produce a number of glass items, such as, chandeliers, wineglasses, glass containers, candle stands, lamps and hollowware, tableware, crockery, and cut glass items. The factories also produce test tubes, beakers, and laboratory glass products. Glassware is elegantly designed and the designs and styles are unique, portraying the excellence of Indian handicrafts.

Decorative and fancy crystal glass articles like bowls, vases, art pieces, goblets, decanters, ash trays, fruit plates, etc have a good domestic demand as well as export market. These are presently being made from imported full lead crystal glass using sophisticated equipment. With the advance of new technology, manufacturing of full crystal glass and fancy articles can now be taken up in small-scale sector by use of indigenous raw material, chemicals and equipment. The articles are blown and cut deeply in different facets andpolished. Process of slumping could also be used for special items. The finished product sparkles like a cut diamond and compares well with the imported glass. Then there are glassware made borosil products, which are a range of stylish heat resistant glass tableware. They are best made for rough use. Also Fibreglass is used in conjunction with plastic materials to produce fibre glass reinforced plastic products (FRP). The prime objective of using fibreglass is to give mechanical strength to composite material, since it is non-corrosive, lighter than aluminum but stronger than steel.

Technology upgradation is taking place in fibreglass composites, not only that for most of the glass products, technology upgradation is taking place. Today it also plays a vital role in gift industry where a lot of glassware products are given away as corporate gifts like glass frame, vases, set of drinking glasses, eating glass bowls, fruit bowls and many other kitchenware products too with company names and logos engraved on it. Engraving in glass, glass etching and custom engravings has become a very common factor. Such gift looks elegant and by engraving a company name or logo or message on it, it serves the purpose of promotions too. Hand painted glass products is also an attraction, which is gaining immense popularity these days. Printed glass comes with a print of different designs which are mostly seen on drinking bottles, flask, drinking glasses, cups, jars etc with attractive designs which suit every home decor. The new Diwali crystal and glassware are the new trend coming this season in the market as it is considered auspicious to gift crystal and glassware on this day, it comprise of dinnerware sets, drinking glasses, crystal glass bowls and many more. They are a 'Must buy products', which cannot be missed by one.

Apart from the domestic use the glassware industry is also known for exporting their products to USA, East and West Asia, Canada and the other European countries. Though the government has increased the excise duty on tableware and kitchenware of glass from 8% to 16%, the industry for it still shows a growth of upward curve. Every year it is said to show a growth of 10-20% and more, which increases during festival seasons. Though the industry for it is very old, it has not still lost it's touch in the gifting sector and with new innovations and technology growing it has emerged once again as the upcoming market for corporate gifts.

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