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The Gifting Endeavors !
In an industry that until a decade back gifting was considered a no-priority business and it was considered only for person-related occasions, times have changed drastically and it's booming Gifts and more Gifts!
Surviving in this industry now is a matter of expertise and experience and the instinct, Plagued by imitation and more from within the country as well as across the stress is on encashment of trend. This leads to stagnation of new product making skill and regurgitation of old wine and shabby bottles! Despite this immediate threat of
fly-by-slight copiers the genuine Gift-makers have survived and kept their cart moving forwards by leading example;
Customer conscious gift making
Not carrying the age-old bag of tricks with pencils, erasers and sharpeners, soap-dishes and clocks and more clocks, but an attitude of attentive audience to the customers' needs with great emphasis to also understand the product being promoted. Imagine going back the next day/ week with a genuine connecting gift and the look of surprise and interest in the customers' twinkling eyes. Bet on it, that item's hot and will sell.
Intense pleasure in planning the packaging
People who have either cut corners or not paid attention to packaging have suffered badly either in breakage/ pilferage claims or not-invited-anymore category listing. The flair for good and attractive packing, the art of making a simple pen-stand look like a monument is what takes the survivors across great oceans of competition and imitation.
The use of good copy as leading player
Imagine watching a dramatic scene in a movie suddenly the sound track vanishes………. sheer waste of effort, poor actors! Now, imagine, there's no light and one's wondering, what's happening and a single ray of light shows on the screen accompanied by the now
familiar voice of Mr.B, saying, ' Tamso- Ma -Jyotirgamaya, from darkness, arise!' just imagine!
Now transpose this onto the Gift and see the effect. There are stories and stories that one could weave around simple gifts and convert them into heart touching always reminding of the company that gave it with a smile!
There are so many other aspects that go into the Art of making gifts and surviving to make better and bigger customers out of the current ones, like, reasonable pricing, special after-sales-service-providing, better outer packing, proper identification of merchandise, good handling etc. but the fact is, a good gift-maker is the one who puts his head into his product and a great gift-maker is the one who puts his heart into it …….and may the both of them one day meet and compliment each other!
Some more from experience another time.
Happy Festivals and Gifting! |
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