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07.jpg The Power of Light

Many Indian crystal manufacturers and suppliers today have been successful in establishing crystals as synonymous to today's fashion and with the new gifting philosophy emerging in the market nothing beats the fine cut and purity of crystal when it comes to light reflecting beauty and sophisticated style.

Crystals have ever said to fascinate the fraternity with it's beauty but apart from it's symbolisation of being beautiful it is also an replica of status and dignity. Crystal has ruled the market for many years and every society has it's own beliefs and notions about it, some believe that is a preservator of health and wisdom and many are of the opinion that having crystal around you makes you think wisely and thus helps in making sound decisions. It has always been thought to carry special powers with it's multifaceted cuts and attraction of light. Whether a believer or a non-believer both have always admired and have been captured by it's magnificent charisma and one thing is for sure as soon as one sees a beautiful crystal piece he no longer requires a reason to possess it, so is the charm of this stunning gem. It has created a tremendous impact on the gifting world and the corporate division is no exception to it. Crystals as gifts is slowly gaining importance at corporate levels too. Years ago crystal was perceived as an expensive trauma & was gifted away in very personal occasions only but with lower prices and advanced technology now it is standard to gift crystals. Crystals have taken different magnitude and forms. The corporate emporium's enormous growth in crystals appeal to produce a vast array of sparkling products from brilliantly etched trophies to highly popular laser engraved key chains to dazzling cut collectibles. Crystals as perfume bottles sell very well in Middle East while crystal clocks and ashtrays are also attracting sales. It's desktop items like pen stands, paperweights and cardholders have literally seemed to steal away the gift market. Anyone and everyone seem to buy crystals. Crystal Clear Future The journey of crystal in the Indian market was initially a difficult battle to conquer. As few years back possessing a crystal was a dream for Indian consumers. It's notion of being a priceless gift scared many to possess it. It was a difficult assumption to remove from the mind of the Indian buyer that buying crystals are suppose to be an expensive affair and the very thought of it serving as promotional tool was way beyond one's imagination. But changing times and with firm objectives and dedicated endeavor many crystal manufacturers and suppliers have been successful in establishing crystals as synonymous to today's fashion. Also now with the new gifting philosophy emerging in the market i.e the traditional seasonal gifting is out and promotional gifting activities are in and as the market has matured in it's demand and taste, new technology is slowly welcomed by many corporates. Everyone is looking for something new and unique. Even in crystal the 3D laser engraving has become very popular. It helps translates designs on crystals into reality. These fine 3D crystals are perfect as gifts for corporate, souvenirs, promotional products, incentives, golf trophies etc and can be customised with company logo and inscription or a fully three dimensional image. They also look great for office decor and can be personalised as per your requirement. Where engraved personalised gifts in crystals have gained popularity in the Indian market crystalware is also becoming a symbol of refined taste. Increasingly, today's well-heeled executives expect crystalware when they reach for a glass on the table. The client today is niche and expects every bit of sophistication and glamour for a grand indulgence between the two. Previously if one has to purchase crystal most Indian buyers invariably go in for foreign brands of crystal. Until now their favorite haunts were the crowded Ghaffar market in New Delhi's Karol Bagh area or the famous fort area in Mumbai etc. The ambience at these crowded markets was not exactly what the refined shopper was looking for. But with changing era the more upmarket retail outlets are coming up as an answer as these outlets have top of the range products which draws a shopper to it very often. Crystal specialties are a big success amongst the corporate players and within the crystal world personalisation of the product coupled with sophistication and class is what the present market emphasis on. Crystal is here to stay in the market and nothing beats the fine cut and purity of crystal when it comes to light reflecting beauty and sophisticated style.
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