Gifts & Promotions Special Edition of
Gifts & Accessories Magazine
DEVELOPING A GIFT FOR GIFTING AND A FLAIR FOR PROMOTIONS In the ever-changing scenario of sales promotions, a company has to crest the wave of change rather than merely flow with the tide, if its promotions are to be effective. Both gifts and strategies should be innovative enough to elicit an excited response from the consumer and not a bored `so what else is new?'