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Gifts & Promotions

article3c.jpg Jot down your name in the mind of your customer!

Diaries and Calendars are excellent items to gift.. They create good will and they are an excellent opportunity to enhance your contact and send your message to the receiver of the gift

To operate successfully in global economic scenario, along with steady sales strategies it is very important that the company also developes a brand image for its products and has a positive corporate identity among its buyers and suppliers. The little something more you do to your customers or end user definitely helps you gain points against your competitor. Promotions are the best way to get attention of your patron. But one should hit at the right time and at the right spot. Festivals are considered to be the ideal time of the year for promotions where one gifts the other. But today promotion has become such a wide aspect that it is carried out 365 days and gets busier by everyday. Apart from monetary gain and good business, promotions also helps one to improve their goodwill in the market. It is definitely a dream come true opportunity for the industries that cannot advertise their products openly in the market due to some government restrictions etc. Whatever the reason may be it is the most ideal and best-suited way for them to stay close to their client. The consumer durable sector has taken a plunge into this promotion sector for effective sales of their company. Not only the consumer durable market but also the liquor companies, FMCG market, pharmaceutical Industries, electronic industry, shipping industry, Jewellery industry, fertilizer industry, cement industry and many other industries are on a drive for promoting their product. Promotions help in boosting the brand and motivating the purchaser to buy more such goods and that is what drives these industries into this bigger segment called corporate gifting.

Diaries & Calendars for Corporate Promotions
The name that is constantly displayed in front of your client stays in his mind throughout the year. In this hectic world, a gift that saves time, effort and has a use is a gift appreciated by all. Diaries and Calendars is one such product, which can prove to be the best promotional gifts that one can give to their customer. Diaries are written throughout the year and calendars are seen and referred the whole year. With your company name or logo embossed on it the client is sure to remember you and when they want to buy products the first name drawn towards their mind will definitely be yours, i.e. you will be their first preference while placing the order. As per Mr. Jayesh Shah - Director, Mahavir Industries "Diaries or Organizers are excellent items to gift. People look forward to receive these gifts every year. They create good will and they are an excellent opportunity to enhance your contact and send your message to the receiver of the gift."

Diaries have a wide spectrum and can be made with different types of material in different shapes, design, style as per one's desire and need. These come in different types like single page diaries especially for executives, which can also be called as executive diaries, 2 days page diary, week at a glance diary and many more. In India, over the years, 2 styles of diaries have become very popular i.e. one being Appointment Diaries, available for writing notes and appointments when any page of the diary is opened. These diaries are mostly used by Lawyers, Doctors & Accountants and the other being Day-A-Page Diaries, that have an entire day available on a particular page for writing daily notes, appointments, etc. They are bulkier as compared to appointment diaries and almost any body can use them. They are much popular than appointment diaries.

Calendars too are customizable and are available in different types like wall calendars, Desk Pad Calendar, pocket calendars and many more to add to the basket. Mostly in calendars it is seen wall calendars comprise 75% of the sale in the market than the table/desk calendars, which comprise only 25% of the sale. Also new types of calendars called pictorial sheeter calendars have become very popular in the market as they are non-terable which are durable and can be easily used for the whole year without spoiling as they are not even affected by water., calendars printed on art paper are another attraction which is seen to be selling fast. Diaries and Calendars are gifts, which every person from the low level to the high level authority requires and uses.

The market demand for promotional diaries and calendars is tremendous as a user might use or not use any other product presented to him but diaries and calendars are his basic needs which find's it use whether he is in the office or at home and every time he uses, your name is bound to be stored in his mind. Diary manufacturers and suppliers are of the opinion that no matter how much the world changes or new technological advances take place in the market, the need for a diary or a calendar will never die. As per Mr. Zuzer Matcheswala - Director Wakefield Calendar Corporation (Company who is into making quality calendars and supplying diaries) " Calendars and Diaries are a must for every individual & they serve as best promotional gifts as your company name is always reflected in the mind of your customers throughout the year. When asked about the industry he feels that with value added services like educational slogans on the calendar and with a touch of innovation the calendar industry is sure to flourish further in the near future". Delhi constitutes a huge market in India and is known as an epicenter for Diaries & Calendars. One finds a huge variety of diaries and calendars manufactured and supplied from Delhi throughout India. After that Sivakasi, Mumbai & Kolkata follow. Though in comparison to past ten years market might be running a little slow than before but with the coming Diwali festival and other gifting seasons down the lane the industry sales for these items is bound to reach it's peak it is said to be growing approximately at the rate of 15% - 20% more than last year. With new entries in the industry the market competition has increased too and also the manufacturers are revising on their prices to make it comfortable for the corporate buyer in terms of price. Manufacturers and suppliers are planning to offer lucrative discounts to all the corporate buyers on bulk order purchases and long term agreements. Mr. Azgar Kothawala - Director Almats Ltd. (Manufacturer of diaries and calendars since the last forty years) feels that Diaries & Calendars constitute very important segment of corporate gifting and with the influx of better technology, manufacturers and suppliers will be able to produce better designs and cost effective print products. He is of the opinion that the print media can never die, it has to grow with the growth of economy.

The branded industry in calendars and diaries faces competition from the local market too which constitutes approximately 50% of the market but still the branded manufacturers and suppliers feel that strong brands enable the company to pass on cost escalations. Indeed if one sees there will be a difference if you gift your client a normal local diary or a branded diary which itself reflects quality thus assuring reliability of your company and resulting in a bonding relationship with your end consumer or dealer or employee for years. Now the branded industry has one more relief that instead where previously they use to pay 15.3% tax on diaries and calendars now with the advent of VAT the tax structure have come down to 4% only. Which has definitely boosted the industry further. So although with many other corporate gifting products available in the market the demand for diaries and calendars will always be an on going process and this industry has got a strong hold in the market in the coming future & no matter whatever competition it faces it is surely going to survive successfully.

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