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Gifts & Promotions Special Edition of
Gifts & Accessories Magazine
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Hong Kong Gifts and Premium Fair 2004 -- Exhibit, or shop, here and be rewarded
It pays to have a presence at international trade fairs.
It pays to have a presence at international trade fairs. Look at the Hong Kong Gifts and Premium Fair, if you are not convinced. In 2004 it was held between April 28 and May 1, at the Hong Kong Exhibition and Convention Centre, and was a resounding success. The fair, which completed twenty years in 2004, holds pride of place as Asia's largest trade fair. Not only that, it enjoys third position in the world list too. This year, close to 4000 companies exhibited their products at the fair.
Organised jointly by the Hong Kong Trade Development Council and the Hong Kong Exporters Association, the fair saw nearly 57,000 buyers utilising the forum. That it was truly an international fair was proved by the fact that nearly half the buyers were from overseas. This high attendance bodes well for the gifts industry, and consequently, for the economy. A large majority of both buyers and exhibitors were confident of good growth in 2004. According to them, the markets that would show maximum growth in the specific industry would be the North American and the Western European ones.
A plethora of products -- new, innovative, timeless, all - were under exhibition under various category heads. Some of the major ones were Advertising Gifts & Premium, Ceramic Gifts, Consumer Electronics, Corporate Gifts, Fashion Jewellery & Accessories, Paper & Packaging, Party & X'mas Decorations, Pictures & Photo Frames, Silverware, Stationery, Toys & Sporting, Goods, Travel Goods & Umbrellas, Watches & Clocks, General Gift Items, and Trade Services. The tremendous interest shown by the buyers only went to show that it made extremely good business sense to exhibit at such large and renowned trade fairs.
Small things go a long way in creating a good image for oneself. The conveniences provided for exhibitors and buyers at the Hong Kong Gifts and Premium Fair indicated the high degree of professionalism of the organisers. Recognising the value of time for every exhibitor and buyer, a spectrum of complimentary services like mobile phone battery recharging, e-mail centres, wireless LAN-enabled areas, full-fledged business centres, a bus service, etc. were provided. A new facility was the availability of the Hall of Fine Designs. Companies aiming to draw high-end buyers for their quality products could display them in this upmarket hall. Many exhibitors chose this option for their exclusive and branded products. With such little details painstakingly attended to, it is little wonder then that as many as 37 countries sent a total of 72 trade missions to the fair! More than 2000 companies liaised with these missions to further trade between the respective countries in this particular industry.
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