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Gifts & Promotions Special Edition of
Gifts & Accessories Magazine
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Defining your personality with a Designer Watch
The brands you wear make a statement about you.
The brands you wear make a statement about you. Whether it is clothes, accessories, pens, or cars, a classy branded item not just enhances, but even makes you who you are! At Priority Marketing Pvt. Ltd., this is the mantra they swear by. To this end, they market contemporary, high quality watches predicated on Fashion and Value. The company, incorporated in May 2000, and promoted by Shailesh Sangani and Joel Cardoso, is the sole distributor of some of the leading international watch brands like FOSSIL and DKNY. They are also in the process of launching EMPORIO ARMANI OROLOGI, ZODIAC, DIESEL, BURBERRY and DISNEY brands in India. The Fossil and DKNY brands are available in more than 100 outlets across 25 cities.
THE FOSSIL RANGE
The retro inspired FOSSIL range sports a rugged classic American look, with watch dials in the square, oval and rectangular shapes teamed with either cool leather straps or sleek stainless steel bracelets. Patents for some of the features like 'Adjust-o-matic straps', 'Big Tic' and 'Kaliedo' are held solely by FOSSIL. This range is for a unique segment - the stylish customer who is perceptive and highly artistic but at the same time is unpretentious and grounded in reality. A person who thinks of a watch not as an accessory, but as an extension of himself. In short, a classic watch for the classy soul.
THE DKNY RANGE
The Donna Karan New York or DKNY brand has, as the designer Donna Karan herself puts it, 'Everything you need to pull yourself together'. Around since 1989, the brand has products that range from the functional to the aesthetic, in accessories required from the head to the toes!
The DKNY brand of watches was created to address a broad range of lifestyles from work to weekend. The brand's hallmark has always been wearability - classic sportswear looks with a stylish edge. International, eclectic, fun, fast, honest and accessible fashions with an urban sensibility are all the qualities that DKNY is associated with.
THE EMPORIO ARMANI OROLOGI RANGE
Giorgio Armani, the world's second largest selling designer, launched his Emporio Armani Orologi brand of watches for men & women in 1997. The watches combine elegance with strength. The answer for people who are looking for timeless elegance in the timepieces they wear on their wrists! When one wears an Armani, one feels utterly confident, very chic and very natural, such is the strength of Armani watches.
THE DISNEY RANGE
This range can be described very simply and very aptly as Fun Watches. Disney is known for weaving the magic that appeals to the imagination, wants and needs of children. The brand captures people's imaginations and hearts with its appeal to the child in everyone. Disney has strong brand recognition, emotional appeal, and unique child customer loyalty. The simplicity lends timelessness. The Disney range includes watches where the motif is much-loved cartoon characters like Mickey Mouse, Donald Duck, Winnie-The Pooh, etc. The watches are targeted at children within the age group of 3 to 9 years.
With globalisation it has become imperative that companies associate themselves more and more with international brands. Whether for personal use, or for gifting, and then again, whether gifting for goodwill or with an eye on promotions, corporates are, and should be, turning towards premium brands. Mumbai-based Priority Marketing have the answer, in the watches segment, certainly.
They can be contacted at:
Priority Marketing Pvt. Ltd.
A-1, 424, Shah & Nahar Industrial Estate,
Dhanraj Mill Compound, Lower Parel (W),
Mumbai 400013.
Tel: 91-22-5660 8847 / 5666 1511 / 5666 1512
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