giftsnaccessories.com - Change With Time
Gifts & Promotions
Artical1.jpg Brand Building Techniques & Tactics a Bonanza for the Brands

Whether it is a company to company interaction or a company to customer interaction, brand building through gifts is a brilliant idea. Gift must be planned and should be in link with the receiver.

Brands are subject to fashion, fads and change and one should understand that the choice of the consumers today are as certain as the Indian rains. Brand building is a short-term incentive to encourage purchase or sales but it is an inseparable marketing strategy. Brands can represent all types of goods or entities; they have special importance for FMCG products, pharmaceutical companies etc. Manufacturers or distributors use various brand-building techniques for a variety of reasons i.e from simple identification or help consumers recognise certain quality parameters. In some cases, brand building are just used to endow the product with unique story and character which itself can be a basis for product differentiation. Consumers looking for a change are offered distinctly new brands by the same manufacturer. But individual branding requires expensive advertisements and brand building exercises. Also, each new brand does not benefit from the positive perceptions of earlier brands. Brand demand is stronger in FMCG products as the consumer is reluctant to try unknown brands. Unbranded products as such require a lot of brand building tactics. Even some pharmaceutical companies routinely give branded pens, notepads and other items imprinted with their company name to doctors, offices and hospitals. Successful brands generate strong cash flows, which enable the owner of the brand to reinvest a part of it in the form of aggressive advertisements/ promotions. Many companies through brand building strategies like contests, displays, rebates etc entice consumer not only to buy their products but to make them hold on to the product thus building a loyal consumers. Also many companies promote their brands effectively to create a positive image of company's brands. Good thing about big brand is that they keep innovating and improving. Branded gifts play a major role in today's market than the non-branded. Also another method to boost brand image and increase supply in the market are to offer special discounts and freebies. These are specially targeted to the economy class, Like the Dominos scheme of "30 minutes nahi toh Free" or strategies like buy two and get one free etc. Also an attraction today are the trade fairs and exhibitions where the manufacturer is in direct contact with the consumer and the dealer. Many companies have started promoting their brands in such occasions for creating brand awareness and promote their product. Also the consumer comes in direct contact with your product which helps him further judge better. Branded v/s Non- Branded Products: The growing intensity of competition in local, national and global markets has made the positioning and identification of the companies, their products and service important for business. Branding is one of the most crucial aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Though Branded products are usually more expensive than non-branded goods they have a value for money. Familiarity with a brand name influences consumer's to buy the product without risk of malfunctioning. Successful brands identify the products or service and indicate them to be of high standard and quality. The branded goods are more likely to gain in their ROS ( return on sales) than their unbranded Counterpart. It is seen that even in the gift market branded goods have been more cherished than the non -branded ones. As one sees that a branded sonata watch is always preferred as a gift than the one collected from a local gift store. In branded products customers expect quality products and services, and it differentiates your offering from your competitors. So one can conclude that proper brand building creates the strongest bond between your customers and your business and products. Correct tactics and branding techniques is essential for building your product being that exclusive one that wins sales for you. However also as a defense mechanism one should be cautious, as it is easier to create a negative Brand than it is to create a positive one, by offering low or poor quality and value products, services and customer support.
   Articles
Brand Building Techniques & Tactics A Bonanza For The Brands
The Power Of Light
The Gifting Endeavors !
Not Just Steps But An Escalator Is What You Need For Your Brands!

   Products
Attractive Aroma Alternates
Bags That Build Reputation
Bring Back Your Smile
Candy Coloured Watches
Capture The Inner Beauty
Change With Time
Charming Ticks
Classic Gifts
Classy Pens
Creative Gifting Solutions
Creative That Draws Attention
Creativity At It's Best
Designing Your Trust For Healthier Promotions
Divine Beauty
Durability With Perfection In Steel
Effective Promotional Solutions
Elegant Watches
Equisite Crockery For Your House
Ethereal Crockery For Promotional Gifts
Excel In Your Gifting With Essel Corporation
Exclusive Jute Bags
Experience The Power Of Promotion
Exquisite Watches That Leave You Speechless
Finely Crafted Pens That Leave Impressions
Flash Your Products In Your Consumer Mind Now
Foldable Tote
For Healthy Business Relations
For Healthy Services
Frame 'n' Watch
Genuine Leather Accessories
Germ Free World
Gifting Pleasures
Gifts That Build Relations
Gifts That Create Goodwill
Glistening Bequest
Glowing Success
Greetings That Build Relations
Helps Create Your Reputation
Imapactful Promotional Idea
Informative Gifting
Massage Your Worries Out
New Trend In Paper
Organise Your Office
Piping Hot Gifts
Precious Gifts That Rebound Goodwill
Premier Corporate T-shirts And Caps
Prescious Gifts For Precious Ones
Pride For Every Owner
Promotion Ideas
Promotion Was Never So Easy
Promotions With Digital Printing
Reconition, Celebration & Memories
Remarkable Pens
Special Gifts For Special People
Style & Business Together
Tasty Bites
The Best Selection
Tie It With Pride
Time Gifts
Timeless Beauties
Total Promotional Gifting Solutions
Travelling Companion
Unforgettable Gifts
Unique Creativeness
Unique Wooden Gifts
Watch It
Your Companion While Travelling
Your Need For Corporate Gifts Ends Here


Copyright © 2005 Netlink Solutions (India) Ltd., All rights reserved.
Reproduction in whole or in part in any form or medium without express
written permission of
Netlink Solutions (India) Ltd. is prohibited.