Jot down your name in the mind of
your customer!
Diaries and Calendars are excellent
items to gift.. They create good will and they are an
excellent opportunity to enhance your contact and send
your message to the receiver of the gift
To operate successfully in global economic scenario,
along with steady sales strategies it is very important
that the company also developes a brand image for its
products and has a positive corporate identity among
its buyers and suppliers. The little something more
you do to your customers or end user definitely helps
you gain points against your competitor. Promotions
are the best way to get attention of your patron. But
one should hit at the right time and at the right spot.
Festivals are considered to be the ideal time of the
year for promotions where one gifts the other. But today
promotion has become such a wide aspect that it is carried
out 365 days and gets busier by everyday. Apart from
monetary gain and good business, promotions also helps
one to improve their goodwill in the market. It is definitely
a dream come true opportunity for the industries that
cannot advertise their products openly in the market
due to some government restrictions etc. Whatever the
reason may be it is the most ideal and best-suited way
for them to stay close to their client. The consumer
durable sector has taken a plunge into this promotion
sector for effective sales of their company. Not only
the consumer durable market but also the liquor companies,
FMCG market, pharmaceutical Industries, electronic industry,
shipping industry, Jewellery industry, fertilizer industry,
cement industry and many other industries are on a drive
for promoting their product. Promotions help in boosting
the brand and motivating the purchaser to buy more such
goods and that is what drives these industries into
this bigger segment called corporate gifting.
Diaries & Calendars for Corporate Promotions
The name that is constantly displayed in front
of your client stays in his mind throughout the year.
In this hectic world, a gift that saves time, effort
and has a use is a gift appreciated by all. Diaries
and Calendars is one such product, which can prove to
be the best promotional gifts that one can give to their
customer. Diaries are written throughout the year and
calendars are seen and referred the whole year. With
your company name or logo embossed on it the client
is sure to remember you and when they want to buy products
the first name drawn towards their mind will definitely
be yours, i.e. you will be their first preference while
placing the order. As per Mr. Jayesh Shah - Director,
Mahavir Industries "Diaries or Organizers are excellent
items to gift. People look forward to receive these
gifts every year. They create good will and they are
an excellent opportunity to enhance your contact and
send your message to the receiver of the gift."
Diaries have a wide spectrum and can be made with different
types of material in different shapes, design, style
as per
one's
desire and need. These come in different types like
single page diaries especially for executives, which
can also be called as executive diaries, 2 days page
diary, week at a glance diary and many more. In India,
over the years, 2 styles of diaries have become very
popular i.e. one being Appointment Diaries, available
for writing notes and appointments when any page of
the diary is opened. These diaries are mostly used by
Lawyers, Doctors & Accountants and the other being Day-A-Page
Diaries, that have an entire day available on a particular
page for writing daily notes, appointments, etc. They
are bulkier as compared to appointment diaries and almost
any body can use them. They are much popular than appointment
diaries.
Calendars too are customizable and are available in
different types like wall calendars, Desk Pad Calendar,
pocket calendars and many more to add to the basket.
Mostly in calendars it is seen wall calendars comprise
75% of the sale in the market than the table/desk calendars,
which comprise only 25% of the sale. Also new types
of calendars called pictorial sheeter calendars have
become very popular in the market as they are non-terable
which are durable and can be easily used for the whole
year without spoiling as they are not even affected
by water., calendars printed on art paper are another
attraction which is seen to be selling fast. Diaries
and Calendars are gifts, which every person from the
low level to the high level authority requires and uses.
The market demand for promotional diaries and calendars
is tremendous as a user might use or not use any other
product presented to him but diaries and calendars are
his basic needs which find's it use whether he is in
the office or at home and every time he uses, your name
is bound to be stored in his mind. Diary manufacturers
and suppliers are of the opinion that no matter how
much the world changes or new technological advances
take place in the market, the need for a diary or a
calendar will never die. As per Mr. Zuzer Matcheswala
- Director Wakefield Calendar Corporation (Company who
is into making quality calendars and supplying diaries)
" Calendars and Diaries are a must for every individual
& they serve as best promotional gifts as your company
name is always reflected in the mind of your customers
throughout the year. When asked about the industry he
feels that with value added services like educational
slogans on the calendar and with a touch of innovation
the calendar industry is sure to flourish further in
the near future". Delhi constitutes a huge market in
India and is known as an epicenter for Diaries & Calendars.
One finds a huge variety of diaries and calendars manufactured
and supplied from Delhi throughout India. After that
Sivakasi, Mumbai & Kolkata follow. Though in comparison
to past ten years market might be running a little slow
than before but with the coming Diwali festival and
other gifting seasons down the lane the industry sales
for these items is bound to reach it's peak it is said
to be growing approximately at the rate of 15% - 20%
more than last year. With new entries in the industry
the market competition has increased too and also the
manufacturers are revising on their prices to make it
comfortable for the corporate buyer in terms of price.
Manufacturers and suppliers are planning to offer lucrative
discounts to all the corporate buyers on bulk order
purchases and long term agreements. Mr. Azgar Kothawala
- Director Almats Ltd. (Manufacturer of diaries and
calendars since the last forty years) feels that Diaries
& Calendars constitute very important segment of corporate
gifting and with the influx of better technology, manufacturers
and suppliers will be able to produce better designs
and cost effective print products. He is of the opinion
that the print media can never die, it has to grow with
the growth of economy.
The
branded industry in calendars and diaries faces competition
from the local market too which constitutes approximately
50% of the market but still the branded manufacturers
and suppliers feel that strong brands enable the company
to pass on cost escalations. Indeed if one sees there
will be a difference if you gift your client a normal
local diary or a branded diary which itself reflects
quality thus assuring reliability of your company and
resulting in a bonding relationship with your end consumer
or dealer or employee for years. Now the branded industry
has one more relief that instead where previously they
use to pay 15.3% tax on diaries and calendars now with
the advent of VAT the tax structure have come down to
4% only. Which has definitely boosted the industry further.
So although with many other corporate gifting products
available in the market the demand for diaries and calendars
will always be an on going process and this industry
has got a strong hold in the market in the coming future
& no matter whatever competition it faces it is surely
going to survive successfully.