Hallmark in India

Hallmark Cards have managed to successfully penetrate the Indian markets and reign the hearts of the Indian card buyers in association with their franchisee Vintage Cards & Creations Ltd., who have a thorough knowledge of the Indian markets. Join us as we take an odyssey into the success story of Hallmark Cards in India.


       The Greeting Card industry is growing by leaps and bounds. The occasional card buyers of yesterday have become heavy consumers today and the future will see them setting a trend for the generation to follow.

There are a handful of Greeting Card manufacturers in India that attend to the growing demand for greeting cards. Vintage Cards & Creations is one of the few companies in India that stands out due to the quality, creativity and sheer emotional appeal that their cards offer.
intage Cards & Creations Ltd., the licensee of Hallmark in the Indian sub-continent have been in existence since 1984. Market leaders in cards, Vintage was selected by Hallmark Cards Inc. U.S.A. as their exclusive licensee in 1992 and since then there has been no looking back for them (Vintage). Within a short span, Hallmark has set up more than 344 franchisees in India and also quite a few in Nepal, Bangladesh, Sri Lanka and Bhutan.
Hallmark, in a short span of time, has established itself as the most preferred Greeting Cards. Communication, self-expression and celebration are given utmost priority and lie at the heart of Hallmark product development. At Hallmark innovation rules the atmosphere and creativity thrives.
The market today calls for new and quality products and this need is aptly satisfied, because Hallmark understands the needs created by the changing times. With the largest creative staff in the world, Hallmark churns out 26,000 new messages every year. It produces designs, which include cartoons, colourful graphics and true-to-life photography.
Everyday, Hallmark manufactures 11 million greetings cards and 1.5 million related products, such as decorated mugs, lifelike posters, soft toys, party ware and also an exciting range of stationery.
Hallmark also has set a trend in gift-wraps which are categorised into occasion (wedding, Birthday, New Arrival etc.) and Life stylers (Disney, Verkerke etc.). The creation and display of these gift - wraps are based on the customers’ shopping attitudes. There is a gift - wrap for every mood, be it festive, romantic, sober or humorous.
t makes more than just words and images to meet Hallmark standards— it takes creativity. In India, Vintage has a dynamic staff of talented artist, visualisers and copywriters who ‘Indianise’ select Hallmark designs that come from U.S.A. This keeps the success rate of Hallmark cards in India at 95% plus.
It is Hallmark’s dedication towards providing the card buyers with what they want and their talent to catch the market pulse that has set them soaring the heights of success in the Indian markets.

Vintage Cards & Creations Pvt. Ltd.
Vintage House, 33 Nagar Road,
Pune - 411 014, Maharashtra
Tel.: 91-20-6682787,4017
Telefax.:-91-20-6682817