Gifts New Facets New Meaning

Gifts have undergone many changes in these years. They have been given different meanings and different forms. But, what has not changed is the spirit with which they are given.


       in certain corners of the house can attract positive energies, which can in turn prove to be highly beneficial and enhance your fortunes. Laughing Buddha, dragons, toads, posters, paintings, wind chimes… are few commonly gifted Feng Shui products.
       In the individual gifting scenario, windchimes are gaining a lot of popularity. Apart from windchimes, candles of various kinds like jello candles, perfumed candles etc. are also gifted frequently these days. When it comes to corporate gifts, desktop accessories still reign supreme Gifts hold a very special place in our hearts and the joy of giving and receiving a gift is just inexpressible. Gifts strengthen the bonds between hearts and also strengthen ties. Today with the changing times, the definition of Gifts is undergoing changes. Gone are the days when only a few restricted products were used as gifts. Today with the advent of new media’s and mediums, a whole new gamut of products have come under the scope of gifts.

The latest fad in gifting are Feng Shui products. Feng Shui is an art in lines with Vaastu Shastra prevalent in India. According to this ancient Chinese art, keeping certain objects because of the utility factor. However, the corporate these days are looking for non-conventional gifts and are getting experimental with the practice of gifting.
Through time, Ganesha idols have remained to be a favourite gifting product with most people, individuals as well as corporate. This is because the joy of gifting a Ganesha is immense because when you gift a Ganesha idol, you gift good wishes and good fortune along with it.
Gifts have also made a dramatic entry into the dynamic field of marketing as an effective marketing tool used by companies to woo their customers. Earlier prevalent only in the pharmaceutical industry, today the concept of presenting gifts to clients, dealers and distributors has slowly made an entry into most of the corporate firms. Gifting helps the company to win the loyalty of its customers and at the same time boost its sales. Today the companies offering free gifts are no longer seen as failures in the market. And, these efforts are not taken as a desperate attempt to push low quality products. The companies are exploiting each and every product they can lay their hands on to promote their company name and logo and in turn are introducing new products to the gift category. Some of the few commonly used corporate gifts are: Keychains, Pens, Caps, T-shirts, Pen stands, Mouse pads…
The Chinese products that are commonly available these days are also being used for gifting because of their low pricing and durable quality. In fact, these products are available at dirt-cheap prices and are much cheaper than the
Gifting might have taken new dimensions and may have also put on commercial value, but the fact remains that it has not lost its original charm. It still happens to share that special respect and value that it commanded since the time it came into existence. New gifts may come and go, but the ethereal feeling of gifting that binds hearts together will never fade away…
he mere mention of the Karnataka State reminds you of the pristine aroma of Sandalwood. But, there’s more to Karnataka than sandalwood… handicrafts like bell metal, rosewood, lacquer ware, bidri, applique pictures, terracotta etc. form an intrinsic part of the handicrafts of Karnataka.