PAPERtree, a Shop an Experience
PAPERtree is a cosy little shop located at Pedder
Road that has a warm ambience and offers a wide spectrum of stationery products.
The
last time you went shopping for stationery, how much time did you spend in the
stationery shop? 10 to 15 minutes most people might end up saying…but with the
mind-boggling variety available at “Paper tree”, you very well might end up spending
a couple of hours there. Situated near Jaslok Hospital, Pedder Road (Mumbai) this
cosy little shop is a unique concept in the history of stationery shops. Initiated
on the 22nd of November 2000, Paper Tree is designed on the lines of a super market,
where you can relax and shop for the requisite products at your own pace.
Prima Facie, the place appears to be very small, but when you move around, you
realise that it has an extensive range of stationery products. At PAPERtree, you
could find anything from an unbreakable pencil or Eco-friendly notebook to gift
tags and decorative gift boxes and all this at reasonable prices. As Mr. Sanjiv
Taktawala, the proprietor of PAPERtree puts it, “We believe in providing quality
and variety at standardised prices.”
PAPERtree has an extremely customer
friendly environment and Mr. Taktawala believes in providing the customers with
the best in products and services. Infact, they happen to have a money back guarantee
on their products, which is unheard of in stationery shops. Mr. Taktawala assures
that, “In case the product you purchase turns out to be faulty, we take the product
back and return your money, no questions asked.”
Mr. Sanjiv strongly believes
in providing the customers with what they require and also goes about making the
customers aware as to what would suit their requirements the best. He does this
by means of one-to-one interaction with the customers. In the words of Mr. Sanjiv,
“We don’t just want to maximise our sales, but want to sell to the customers what
they want.”
PAPERtree holds one-to-one interaction, not only with the customers
who visit their shop, but also use this practice with their corporate clientele,
which includes the likes of ONGC and Templeton. In these companies, they talk
to the Admin. Managers and guide them as to how they can rationalise and cut down
on the cost of the stationery that is used by their company.
PAPERtree as
you must have known by now, believes in going beyond the image of a normal stationery
shop. This is again proved by their practice of letting their vendors hold exhibitions
at their shop. On such days, the regular stationery is moved out of the shop and
the stationery of only that particular vendor is stocked.
Due to PAPERtree’s
innovative ways, it has received an overwhelming response from the stationery
aficionados. And, so Mr. Sanjiv has various expansion plans for PAPERtree. His
long-term plan is to multiply the number of outlets, initially at the city level
and later at the national level. And, once PAPERtree has ample outlets, Mr. Sanjiv
is planning to have a website, wherein you can order stationery online. And, If
you are within 2 kms of any of their shops, then the stationery will be home delivered
to you within an hour’s time and that too at no extra cost. Their short-term plan
will come as good news for the people in the suburbs and Nariman Point as they
are soon going to have two new outlets - one at Hill Road, Bandra and another
one at Arcadia, Nariman Point.
We could rightly conclude that PAPERtree,
the stationery shop is aptly christened so, because just like a tree, PAPERtree
is slowly, but gradually spreading it branches and venturing into new avenues
to provide you with stationery that is par excellence.
PAPERtree
Aquamarine, 15, Nowroji
Gamadia Road,
Mahim, Mumbai – 400026
Telefax.:
91-22-3620426
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