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Festival Paradise for Corporate Shoppers
The festival gifts market in India is estimated at around Rs 100 crore and looking at the increasing demand for corporate gifting an ensemble of gifts to fit different price segments are seen.
Move into the new year with smart gifts for the festive season
Festive season is here and along with good wishes and celebrations, exchanging gifts are ideal manner to put a flair to this festive season. It's an age old tradition which happens to continue in the new year also. One can find from metropolitan to the corporates out in the market looking for the best possible gifts to be given this gift exchanging season. This time of year is considered to be the best opportunity for business houses to enhance and strengthen their business relations. These days all major and most minor companies have some thing or the other to be given as a corporate gift to their employees, clients, well-wishers and the list goes on. A greater percentage of corporate India has taken to business gifting. It is so because people love to receive gifts. They are tangible symbols, which would be kept and appreciated for long. The festival gifts market in India is estimated at around Rs 100 crore. This is the time for activity to pick up, considering that the business gifts season has just begun. From Dussehra on to Diwali, Eid, Christmas followed by New Year, if any corporate house is looking for an excuse, there are plenty that could be found during this period. Business corporates are seen carefully picking up gifts for their customers so that they build a great rapport with their client for the year and for this reason, it is all the more essential to select a popular corporate gift that will be remembered.
The ever-changing demands of the corporate world in the festive season encourage many gift sellers to present new and innovative gift ideas to help the people to choose the correct type of gifts for their clients. Gifts given should be useful items that anyone would be glad to receive or if there is an individual who have certain specific interest, then people should focus on buying gift that reflects them.
If you think corporate gifts are stereotyped and traditional, think again
This festival many innovative and budget friendly items have been introduced by many gift manufacturers and suppliers and are showcasing their gift range for season 2005. They are offering everything from leather bags to wallets, belts, watches and pens. From manufacturers of premium lifestyle products, special corporate gift packages have been introduced for this year. But one always needs to be creative with the gifts ideas as sometimes there just doesn't seem to be the perfect idea. In choosing corporate gifts, a company has to decide what it is trying to achieve in giving the gift at all. Like any marketing decision, the things need to be considered are costs, purpose and likely benefits, as well as any possible adverse reaction if a bad choice is made. So, your corporate gift should be appropriate not just to the recipient but the level and importance of the business relationship you have with them. The gifts should have utility value.
So what's your pick this festive year?
This year Stainless steel has been innovatively combined with wood, glass and ceramic and there are bottle openers, bathroom sets complete with soap dishes and serving ware such as dessert bowls, fruit bowls and platters. Sheer utilities like a set of cutlery or something that pampers luxury like a box of jewellery are also into style. Engravable items have also attracted many this year which include wine boxes, golf flasks, cufflinks, business card cases. Candles bring ambience to you decor and so many candle-stands, candle accessories, aroma lamps, incense holders have been popular items that are picked. Traditional but yet popular items like gift boxes, desk accessories, tableware, photo frames, wooden pen box or executive filing case etc can be added to your gift list. Then there are Wrist watch or a T-shirt for brand conscious gifters with the respective company's logo imprinted, it does not cost much and stays close to the client throughout the year. Also porcelain and bone china dinner sets, glassware, carved boxes, bowls and plates, fruit bowls in silver and even paper weights are seen as the choice of many and for one's on managerial post stone candle stands with gold motifs, branded watches, Ashtrays or diaries and planners in stationery are a possible option. Even Eco friendly products like bags jute bags and economical products like Key chains, Mouse pads, Pens and a lot of other novelties are used for promoting products. Giving away of promotional products was a practice that belonged only to Pharmaceutical and Liquor Companies since long. Pharmaceutical companies found it the most economic way to take their products to the remotest villages and Liquor companies because as per the law they are not authorised to publish the advertisements of their products.While Pharmaceutical companies give away products like scribbling pads, pens, pen-holders and so on, Liquor companies give away Ashtrays, Glass Tumblers, Cigarette lighters etc. Many industries like . Entertainment, FMCG, Airways, Service Industries etc have followed the suit.
The gift Industry as per the experts see a huge turnout of imported products too. Imported home appliances like grillers, mixer, coffee makers, iron etc are also a trend for gifting , then there are household products like tea-sets, bowls, crockery, cutlery, servers, pickle sets, cake stands, napkin rings and holders, glass jugs, salt and pepper cellars, butter dishes, coasters etc. For special occasions, there's the traditional puja thali, the wedding shagan salver. Also in the market one finds Premium gifts for that premium clientele like crystal-studded cufflinks, cellular phones and bags, jewellery, crystalware, custom-printed gifts, hand-blown glass items, sculptures, crafts and carvings, bas-relief and etched glass art pictures, wood carvings, marble and bronze sculptures, original art and limited edition prints, silk and leather accessories and more the list is endless.
There's immense variety and all we have to do is to present it in a stunning and gorgeous way.Even gift wrapping can make a major difference which is a never-gone-wrong option. If the gift is wrapped in an expensive fabric like tissue and organza it will obviously add to touch of beauty and grace to it. It's popular to go in for simpler yet elegant looking hand-made paper with block printing to wrap gifts.
However, it ultimately has to rest on the tastes of both the gift-giver and the recipients, the background of their relationship, along with their age and the social background. The corporate festive spirit pervades all markets that spruce themselves up and offer attractive concords.
In spite of the uproar, choosing a right kind of corporate gift in prevailing gift market is a must:
Despite all this sometimes it is seen that the Corporate Gifts fail? Where do people find it insignificant? In a hullabaloo of ideas and the rapid progress in civilisation, People expect more. Most companies arrive at a decision on Corporate Gifts without considering people and their tastes. The most prior rule of corporate gifting is that the recipient should be satisfied with the gift or the whole concept is wrong and irrelevant.Most business gift buyers spend a lot of time selecting creative ideas that would be most appropriate for their recipients. Eventually, not knowing what to buy is the biggest hurdle. Whatever you choose, remember that when your corporate gift ends up in the shirt pocket or bag of the recipient, each time they use or see it, your company and possibly your image flashes in the mind, creating a positive exposure for the company and an unrivalled rapport with you. Such gifts are ideal as they fuse both art and usability into themselves. Once the `right' gift has been chosen, acquiring the best price can be just as important. So whatever it may be make sure that it is brings up a positive image of your company as well as your product.
The gift market seen now is more prevailing than any other is. The overall economic climate seems to be improving. Previously there was considerable cost cutting, and, in the last five years, companies had reduced budgets for gifts. But after a long wait the gift market has once again seen an upward curve as many corporates are now loosening purse strings. Now soaring stock indices and rising bottom line of companies has literally resulted in a river of gifts flowing out to dealers, vendors, clients and the media.
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