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Festival Paradise for Corporate Shoppers
The festival gifts market in India is estimated at around Rs 100 crore and looking at the increasing demand for corporate gifting an ensemble of gifts to fit different price segments are seen.
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The Wooden Effect
Though approximately it constitutes only 5 % of the gift market the wooden gift industry has shown a growth in the market than what it was in the last five years.
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The Display Trend
With the right kind of display whether indoor type or outdoor one is bound to take the product awareness graph to it's peak as displays today help build more demand for the product as compared to any other advertising medium.
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Fringe Benefit Tax
The dreadful clutches of FBT ( Fringe Benefit Tax) have seemed to shake the Gifting festivals in India this year! The products backing on gifts, Diwali, Christmas and New Year parties will all be subject to the FBT ranging between an effective rate of 10 to 50 percent.
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